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DUBAI
‍2404 Damac Smart Heights,
Barsha Heights, Dubai

ABU DHABI
TwoFour54,
Yas Island, Abu Dhabi

RAS AL KHAIMAH
Al Nakheel, RAKEZ Business Zone- FZ,
Ras Al Khaimah

RIYADH
Coming soon

We believe in the power of sport and entertainment, and we use it to help brands and destinations grow. Take a look at some of our work…

Our work

On

On is the fastest growing sportwear brand in the world, welcomed into the hearts of 7+ million people around the world. F31 has been proud to deliver the marketing, community outreach and commercial partnership programmes for On across the Middle East since 2016.

360° marcomms strategy & implementation | Community outreach | Commercial partnerships

UAE | KSA | Kuwait | Qatar | Bahrain | Oman | Jordan

World Triathlon

Since 2017, F31 has been a part of the delivery team for the World Triathlon Series in Abu Dhabi – strategizing and implementing comprehensive marcomms, digital, community and athlete management programmes for the region’s most prestigious mass participation event.

360° marcomms strategy & implementation | Community outreach | Commercial partnerships

UAE

EXPO 2020 Dubai

F31 delivered the commercial programme for the first mega event hosted in the MENA region – Expo 2020 Dubai – working in-house to manage a centi-million-dollar family of 190 global partners.

Commercial partnerships | Contract compliance | Partner activations

UAE | Global

Taste Festivals

Launching the Taste food festival brand in Riyadh in 2019 and the returning Taste of Dubai in 2023, F31 delivered the marketing and communications for each event, which helped secure over 35,000 visitors combined.

360° marcomms strategy & implementation

KSA | UAE

Launched global series into KSA

Ventum

Ventum uses technology from F1TM cars and fast jets to develop industry-leading performance bicycles across road, triathlon and gravel. F31 worked closely with Ventum to launch the brand into the region using a unique DTC business model in 2020 and continues to work with Ventum on their regional campaigns.

360° marcomms strategy & implementation | DTC retail design | Community outreach | Commercial partnerships

UAE

FIBA 3X3 World Tour

For two years on the bounce (2021 & 2022), F31 has supported Abu Dhabi Sports Council in bringing back the FIBA 3X3 World Tour Finals to the capital, delivering robust a robust marcomms strategy resulting in two sell-out events.

360° marcomms strategy & implementation | Community outreach

UAE

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F31 | 2404 Damac Smart Heights, Dubai