About Us

F31 is an award-winning marketing and sponsorship agency delivering high-impact campaigns for the world’s most visionary brands, destinations, and events. Our work spans continents, cultures, and industries - from sport to lifestyle and entertainment - blending strategic intelligence, creative excellence, and flawless execution.

What makes us different? We combine world-class creativity, global know-how, and deep MENA expertise. We don’t just work in the region - we were built here. We invest in it, understand it, and deliver work that resonates locally while protecting the integrity of global brand stories.

At our core, we believe in the power of experiences - from sport and entertainment to lifestyle and culture - to grow brands and destinations. We believe in great work, great people, and going the extra mile - always. And we believe the best results come when strategy, creativity, and collaboration work as one.

Currently, we're seeking a Social Media Manager to join our team. The role involves developing and implementing social media strategies across a range of sports and lifestyle events/brands, as well as the F31 corporate channels. We're looking for someone who is proactive, detail-oriented, creative – someone who thinks differently, and makes things happen!

Key Accountabilities

• Developing and Executing Social Media Strategies: Create and implement innovative social media strategies tailored to client objectives, driving engagement and brand visibility.
• Performance Analytics and Reporting: Monitor, analyze, and report on social media performance, providing actionable insights to achieve client goals and optimize strategies.
• Leadership and Agency Development: Contribute to the development of the wider team and agency including supporting the development of new business opportunities, and fostering a culture of creativity and collaboration.

Duties & Responsibilities

• Strategy Development
  • Develop briefing documents, processes and ways of working with Brand and Client Divisions, including developing clear SMART KPIs for each client.
  • Work closely with each Brand/ Event Manager to develop and implement comprehensive social media strategies tailored to each client's brand, objectives, and target audience.
  • Work with Management to develop the strategy for F31’s corporate social media channels.
  • Research and recommend platforms and technology to increase efficiency and creativity of social media department including SoMe management platforms, AI tools etc.
  • Work with internal and external paid advertising teams to activate paid social media campaigns where relevant, and in-line with client budgets.
  • Host weekly meetings with both Events and Brand Divisions to understand their client needs and goals, providing expert advice and recommendations to enhance their client’s social media presence.
• Content Creation & Scheduling
  • Oversee the creation and curation of high-quality, engaging content across all major platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok) for client and F31 platforms, including:
  • English Copywriting
  • Arabic Copywriting (managing Arabic team)
  • Imagery, graphics, videos and animations (working with wider Creative team)
  • Schedule and manage all content across all client and F31 platforms.
• Community Management
  • Manage communities (including comments, queries, DMs) across client and F31 platforms in a timely way, including developing processes: FAQs, automated responses, community management, crisis management, client escalation.
• Influencer Campaigns
  • Create and implement influencer marketing strategies that are in line with the overall client social media objectives and KPIs.
  • Identify appropriate influencers that align with client’s target audience and brand values.
  • Handle influencer content planning, and content output.
  • Provide regular client reports on influencer performance, including metrics such as engagement, reach, and ROI.
• Analytics & Reporting
  • Monitor and track the performance of social media channels and campaigns across all platforms.
  • Analyze key metrics such as engagement rates, follower growth, impressions, reach, click-through rates, conversions, and ROI to measure the success of social media strategies.
  • Prepare monthly and quarterly performance reports for both internal teams and clients, highlighting key insights, trends, and areas for improvement.
  • Use data-driven insights to continuously optimize social media content, campaigns, and strategies to enhance performance and achieve client goals.
  • Conduct regular competitive and market analysis to understand industry benchmarks and ensure our strategies are leading-edge.
• Trend Monitoring
  • Stay up-to-date with the latest social media trends, tools, and best practices to ensure our strategies remain innovative and effective.
• AI Integration & Efficiency
  • Proficient in leveraging AI tools to enhance workflow speed, accuracy, and creative output — ensuring consistency of tone, voice, and messaging across all channels.
  • Experienced using generative AI platforms (e.g., ChatGPT, Jasper, Notion AI, Synthesia, Runway, Midjourney, or equivalent) to accelerate ideation, copy refinement, caption drafting, and campaign visualization.
  • Able to use AI as a strategic partner, not a shortcut — combining technology with human insight to craft ideas that are smarter, faster, and more aligned with brand storytelling.
  • Continuously explore new AI-based analytics and content tools to improve efficiency, automate repetitive tasks, and elevate the quality of client deliverables.
• Team Leadership
  • Support and mentor other team members who can contribute to social media campaigns, fostering a collaborative and innovative environment.
  • Contribute to wider team development and knowledge, hosting a minimum of 1 team meeting per quarter to teach wider team about your department expertise.
• New Business
  • Contribute to the agency’s business development by identifying potential new clients in the social media / creative division, working with the business development team on new business pitches and presenting (where relevant) to potential new clients as part of agency team.

Personal Attributes

• Self-Motivated: Driven to achieve goals, continuously learn, and advance in their career within the company.
• Integrity: High ethical standards and a commitment to maintaining confidentiality and compliance with regulations.
• Team Player: Works collaboratively with cross-functional teams, fostering a supportive and cooperative work environment.
• Detail-Oriented: Meticulous attention to detail, ensuring accuracy and quality in all work.
• Proactive: Takes initiative to identify and solve problems, improve processes, and drive efficiency.
• Analytical: Strong analytical skills to interpret data, generate insights, and make informed decisions.
• Adaptable: Flexible and able to manage multiple tasks in a fast-paced environment, adjusting to changing priorities as needed.
• Effective Communicator: Excellent communication skills, capable of conveying complex information clearly and concisely.

Experience Required

• Bachelor's degree in Marketing, Communications or a related field.
• Proven experience (5+ years) in social media management, preferably within a sports, entertainment, or lifestyle marketing agency environment or a publication house.
• Strong knowledge of social media platforms, tools, and analytics (e.g., Hootsuite, Sprout Social, Google Analytics).
• Demonstrable experience in developing and executing successful social media campaigns.
• Excellent creative writing, editing, and communication skills.
• Ability to analyze data and draw actionable insights.
• Strong leadership skills with experience managing a team.
• Familiarity with the Middle Eastern market and cultural nuances.

What We Offer

• A supportive and collaborative work environment.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.
• The chance to make a significant impact on the growth and success of our company.