About Us

F31 is an award-winning marketing and sponsorship agency delivering high-impact campaigns for the world’s most visionary brands, destinations, and events. Our work spans continents, cultures, and industries - from sport to lifestyle and entertainment - blending strategic intelligence, creative excellence, and flawless execution.

What makes us different? We combine world-class creativity, global know-how, and deep MENA expertise. We don’t just work in the region - we were built here. We invest in it, understand it, and deliver work that resonates locally while protecting the integrity of global brand stories.

At our core, we believe in the power of experiences - from sport and entertainment to lifestyle and culture - to grow brands and destinations. We believe in great work, great people, and going the extra mile - always. And we believe the best results come when strategy, creativity, and collaboration work as one.

Position Overview

We are seeking an experienced and dynamic Brand Manager to lead and implement 360-degree marketing strategies that drive brand growth, engagement, and innovation for our stable of sports and lifestyle clients. The ideal candidate will possess expertise in managing full-scope brand activations, including social media, influencer partnerships, trade marketing, digital content, PR, and events. This role is integral to developing a seamless brand experience across all touchpoints and cultivating strong relationships with F31 clients.

Key Responsibilities:

• 360 Marketing Strategy & Client Relations
  • Develop and execute comprehensive 360-degree marcomms plans that align with each brand’s objectives, including brand positioning, target audience, and campaign goals across both wholesale and owned retail.
  • Provide country-relevant input to global brand campaigns to deliver regionally-relevant campaigns aligned with global strategy and resonant with a regional audience.
  • Build and maintain strong client relationships, acting as the primary point of contact with both brand headquarters and regional distributor teams to ensure alignment with brand strategies and client expectations.
  • Ensure all content, activations, and campaigns align with global brand voice and guidelines.
  • Analyze and report on campaign effectiveness, presenting insights to clients to drive continuous improvement.
• Digital Strategy & Management
  • Develop and oversee the brand’s regional social media strategy across all platforms to enhance engagement, drive traffic, and increase brand loyalty.
  • Manage the brand’s social media content calendars, including content creation, scheduling, and community management.
  • Monitor social media trends and analytics to optimize content and engagement strategies.
  • Oversee the creation and curation of digital content across paid platforms, ensuring brand consistency and relevance.
  • Collaborate with creative teams to produce high-quality digital assets, including video, graphics, and written content.
• Influencer Strategy & Management
  • Create and implement an influencer marketing strategy, working with an in-house creative team or external agency, to amplify brand reach and resonance.
  • Identify, engage, and nurture relationships with influencers and brand ambassadors who align with the brand’s values and goals.
  • Track influencer performance metrics to gauge impact and refine partnerships for maximum effectiveness.
• Event/Activation Strategy & Management
  • Develop and manage end-to-end event and activation strategies that elevate brand presence, create memorable story-centric experiences, and drive engagement.
  • Measure and report on event outcomes to assess impact and inform future strategies.
• Trade Marketing
  • Work closely with clients to support their retail partner needs, including the development of window displays, point-of-sale (POS) materials, in-store promotions, activations, content creation, and more.
  • Implement trade marketing initiatives that align with sales goals and reinforce the brand’s positioning within retail channels.
  • Collaborate on co-marketing activities with retail partners to drive visibility and engagement.
  • Analyze trade marketing performance metrics to refine strategies, optimize tactics, and support sustained sales growth.
• PR and Advertising Management
  • Oversee all advertising campaigns, from concept to execution, including digital, print, and out-of-home media.
  • Build and maintain relationships with media contacts to secure brand coverage and maximize reach.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years of experience in brand management or marketing roles, with a proven track record in 360 marketing activations for sports or lifestyle brands.
• Creative thinker with an eye for detail and a passion for brand-building.

Skills and Competencies

• Strategic mindset with strong analytical skills to interpret data and optimize strategies.
• Exceptional communication and interpersonal skills.
• Ability to think both creatively and strategically to achieve business objectives.
• Strong understanding of digital platforms, trade marketing, and influencer marketing.
• Experience managing client relationships and working in fast-paced, collaborative environments.
• Excellent project management skills, with the ability to juggle multiple priorities and deadlines.