About Us

F31 is an award-winning marketing and sponsorship agency delivering high-impact campaigns for the world’s most visionary brands, destinations, and events. Our work spans continents, cultures, and industries - from sport to lifestyle and entertainment - blending strategic intelligence, creative excellence, and flawless execution.

What makes us different? We combine world-class creativity, global know-how, and deep MENA expertise. We don’t just work in the region - we were built here. We invest in it, understand it, and deliver work that resonates locally while protecting the integrity of global brand stories.

At our core, we believe in the power of experiences - from sport and entertainment to lifestyle and culture - to grow brands and destinations. We believe in great work, great people, and going the extra mile - always. And we believe the best results come when strategy, creativity, and collaboration work as one.

Position Overview

We are seeking an entrepreneurial, resourceful Brand Manager – Incubator Brands to lead the growth of emerging, high-potential brands within F31’s incubator portfolio. These are early-stage brands that are not yet mainstream — but have significant potential to scale. Some are built from scratch for global markets; others are existing global brands that lack structured brand guidelines and need sharper positioning, market relevance, and brand foundations.

The ideal candidate thrives in fast-moving, ambiguous environments and knows how to build momentum through clever, efficient, and creative marketing. This role is perfect for someone who blends strategic thinking with hands-on execution across digital, community, and real-world activation.

Key Responsibilities

• 360 Marketing Strategy & Brand Building
  • Develop 360-degree marketing strategies tailored for early-stage brands with lean budgets — focusing on impact, efficiency, and rapid experimentation.
  • Build or evolve brand foundations, whether creating them from scratch or working with global HQs to refine and localise identity, tone of voice, and guidelines.
  • Identify cost-effective tactics that accelerate early brand growth.
  • Work collaboratively with founders, HQ teams, and internal departments to refine strategy and ensure consistent execution.
  • Track performance, learn quickly, and pivot decisively based on real consumer response.
  • Create clear, insight-driven reports with analysis and actionable recommendations.
  • Own annual and quarterly brand planning across markets, including campaign calendars, commercial targets, seasonal priorities, and cross-channel rollout plans.
• Digital Strategy & Social Media Management
  • Own digital and social output for each brand, producing high-quality content with lean resources.
  • Build and manage content calendars rooted in authenticity, storytelling, and community-building.
  • Drive organic growth via UGC, collaborations, micro-influencers, and grassroots social tactics.
  • Collaborate with internal and external creative teams to produce high-performance digital assets (video, reels, motion graphics, photography, and written content) with strong creative direction.
  • Monitor digital performance, optimise regularly, and ensure cultural and digital relevance.
  • Understand key metrics (CPM, CPC, ROAS, CAC, retention, funnel performance) and translate them into optimisation recommendations.
• Influencer, Ambassador & Community Marketing
  • Identify and build relationships with micro-influencers, niche creators, ambassadors, and community figures.
  • Grow communities through grassroots tactics — pop-ups, collaborations, sampling, partnerships, gifting, and community-led activations.
  • Manage partnerships end-to-end, from selection and briefing to performance tracking.
• Guerrilla & On-the-Ground Activation
  • Conceptualise and execute cost-effective, high-impact activations that drive awareness and consideration.
  • Find creative, unconventional ways to bring early-stage brands to life in real environments.
• Trade Marketing & Retail Support (If Relevant)
  • Support retail presence with POS, sampling, displays, co-promotions, and partner alignment.
  • Use data and on-ground insights to refine retail strategies.
• Paid Campaign Support & Reporting
  • Manage internal teams to deliver paid campaigns end-to-end with clear timelines and performance tracking.
  • Analyse campaign results and prepare insight-driven reports with recommendations.
• Client Relations & Founder Partnership
  • Work closely with founders and global HQ teams to guide brand direction and challenge thinking where needed.
  • Balance ambitious growth with practical, budget-conscious decision-making.
  • Ensure alignment on priorities, resources, timelines, and expected outcomes.
• Account Management & Operations
  • Lead day-to-day account management across multiple fast-growing brands.
  • Build and manage timelines, budgets, and project trackers with tight resource control.
  • Lead cross-functional teams (creative, community, content, events & performance) ensuring smooth delivery.
  • Own campaign budgets end-to-end, including PO management and supplier negotiations.
  • Produce monthly and quarterly performance reports with prioritised next steps.
  • Coordinate internal teams and external partners for clear, on-time execution.
  • Oversee financial management including invoicing, budget updates, and reconciliation.
  • Maintain excellent organisation to ensure momentum across all incubator brands.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years’ experience in brand management, growth marketing, or early-stage brand development.
• Experience with start-ups, challenger brands, incubators, or small-budget brands is highly valued.
• Strong interest in brand-building, product, culture, and community-driven marketing, with experience in the GCC.

Skills & Competencies

• Entrepreneurial mindset: proactive, gritty, and solutions-focused.
• Ability to work with ambiguity and build structure where none exists.
• Strong creative instincts and the ability to turn small ideas into high-impact moments.
• Strong understanding of social, community, grassroots, and digital-first brand building.
• Exceptional relationship-building skills with founders, partners, and internal teams.
• Ability to manage multiple brands simultaneously while staying organised across shifting priorities.
• Analytical and data-literate, with a willingness to test, learn, and iterate.